Leading the design and delivery of our content strategy, roadmap, and schedule
Write clear, super-engaging copy with the brand voice for ads, news blog publications including white papers, infographics, websites, social media posts, email campaigns, Sales/landing pages, Case studies, Webinars, and Information products.
Conduct thorough research and dig out original niche content to re-use for our content marketing efforts by Analyzing competitors’ content, messaging, and distribution tactics
Implement a content editorial calendar to manage content creation. Develop relevant content topics to reach the company’s target customers i.e. Create, curate, and manage all published content (images, video, written).
Develop and execute email marketing campaigns, including list segmentation, A/B testing, and analysis of campaign performance
Play a leading role in the conceptualization of fresh, relevant, and compelling brand communications, through collaboration with the design and/or product team
Effectively balance multiple projects, deadlines, and deliverables in a fast-paced environment
Knowledge of best practices and communication requirements for writing in a variety of print and electronic media
Excellent research/interview skills. Interview customers and industry specialists and prepare case study content.
Collaborate with graphic designers, video editors, PR, web designers, and other professionals
Continuous Learning about the target audience for exceptional copywriting. Identifying target audiences and their key demographics, interests, and online behavior.
Surveying current customers to understand and validate strategic and tactical decisions.
Understand the basics of SEO to make sure that web searchers can find published content and ensure it appears on the first page of Google and other search engines.
Track web analytics to ascertain content engagement levels and reach which aid to improve future content marketing, publishing strategies, and campaigns.