Marketing Management
- Understand marketing goals
- Engage in research to gain relevant information including competitors, pricing, and target markets
- Assists in developing the Company’s overall Marketing Brand, Media, and Public Relations Strategy, working with the CEO and Brand Consultants.
- Plan weekly, monthly, and quarterly meetings to evaluate results, budgets, and Next Steps
Brand, Image & PR Champion:
- Assists in Designing, Planning, and Coordinating interventions aimed at enhancing the Brand Image, Reputation, and Public Interests (Events, Collaborations, Ads, PR, Promotions & Campaigns)
- Assists in planning and executing PR plans and programs
- Identifies customer PR needs (E.g. Corporate Gifts, Promotions, etc)
- Champion consistency between Company overall Culture and Presentation with Brand Intent
Media Coordinator:
- Coordinate Media Strategies, Collaborations & Activities (TV, Print, Social Media)
- Lead Social Media Branding & Marketing Strategy and Execution
Events Management:
- Design, plan and execute events working with the CEO and external parties (partners, consultants, etc)
- Identifies relevant events that the company could execute or sponsor
- Assists with the design and execution of targeted campaigns
- Carries out any other duties as assigned
Competencies:
Functional Competencies
- Strategic & Business Perspective
- Customer Engagement & Needs Assessment
- Product/Service Knowledge
- Market & Customer understanding
- Human Relations skills
- Information Gathering & Analysis
- Database Administration
- Events Planning, Budgeting & Management
- Quality Management
- Objective Setting
- Influencing/Negotiation
- Quality Management
- Media Coordinator
Organisational Competencies
- Social Media Expertise
- Oral Communication
- Written Communication
Planning
- Personal Organisation & Personal Effectiveness
- PC/personal productivity tools – Words for windows, Excel, PowerPoint, Microsoft project and Electronic mail
Attributes
- Integrity
- Innovation/creativity (Ability to think outside the box)
- Attention to details
- Teamwork and collaboration
- Resourcefulness
- Strong work ethics
- Leadership attributes
- Strong written and personal communications skills
- Positive attitude and ability to learn quickly
- Advanced proficiency with Microsoft Office (Word, Excel, PowerPoint)
- Strong quantitative skills
- Highly dependable, very organized, able to work independently
- Excellent clients & vendors management skills
Qualifications & Experience:
- Second Class Upper 1st Degree in any relevant field
- Minimum of 3 years Post-NYSC Experience