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Marketing (Brand and Communication) Personnel

  • Mariya Holdings
Jobs > Construction > Marketing (Brand and Communication) Personnel
Description
Responsibilities:
Marketing Management
  • Understand marketing goals
  • Engage in research to gain relevant information including competitors, pricing, and target markets
  • Assists in developing the Company’s overall Marketing Brand, Media, and Public Relations Strategy, working with the CEO and Brand Consultants.
  • Plan weekly, monthly, and quarterly meetings to evaluate results, budgets, and Next Steps

Brand, Image & PR Champion:

  • Assists in Designing, Planning, and Coordinating interventions aimed at enhancing the Brand Image, Reputation, and Public Interests (Events, Collaborations, Ads, PR, Promotions & Campaigns)
  • Assists in planning and executing PR plans and programs
  • Identifies customer PR needs  (E.g. Corporate Gifts, Promotions, etc)
  • Champion consistency between Company overall Culture and Presentation with Brand Intent

Media Coordinator:

  • Coordinate Media Strategies, Collaborations & Activities (TV, Print, Social Media)
  • Lead Social Media Branding & Marketing Strategy and Execution

Events Management:

  • Design, plan and execute events working with the CEO and external parties (partners, consultants, etc)
  • Identifies relevant events that the company could execute or sponsor
  • Assists with the design and execution of targeted campaigns
  • Carries out any other duties as assigned

Competencies:

Functional Competencies

  • Strategic & Business Perspective
  • Customer Engagement & Needs Assessment
  • Product/Service Knowledge
  • Market & Customer understanding
  • Human Relations skills
  • Information Gathering & Analysis
  • Database Administration
  • Events Planning, Budgeting & Management
  • Quality Management
  • Objective Setting
  • Influencing/Negotiation
  • Quality Management
  • Media Coordinator

Organisational Competencies

  • Social Media Expertise
  • Oral Communication
  • Written Communication

Planning

  • Personal Organisation & Personal Effectiveness
  • PC/personal productivity tools – Words for windows, Excel, PowerPoint, Microsoft project and Electronic mail

Attributes

  • Integrity
  • Innovation/creativity (Ability to think outside the box)
  • Attention to details
  • Teamwork and collaboration
  • Resourcefulness
  • Strong work ethics
  • Leadership attributes
  • Strong written and personal communications skills
  • Positive attitude and ability to learn quickly
  • Advanced proficiency with Microsoft Office (Word, Excel, PowerPoint)
  • Strong quantitative skills
  • Highly dependable, very organized, able to work independently
  • Excellent clients & vendors management skills

Qualifications & Experience:

  • Second Class Upper 1st Degree in any relevant field
  • Minimum of 3 years Post-NYSC Experience